Meritxell Corbeto Gonzales, RPA project manager – Intelligent Automation at Bayer, will discuss how to navigate the RPA journey, overcoming challenges and unlocking latent potential.
Robotics & Automation Exhibition returns to the NEC Birmingham (Halls 6 & 7) on 18–19 March 2026 and is expected to attract more than 11,000 visitors from manufacturing, logistics and engineering-led sectors, with more than 250 exhibitors and 60+ conference sessions across the show.
The exhibition is co-located with IntraLogisteX and the Sustainable Supply Chain Exhibition, alongside the new Fulfilment & Last Mile Expo, bringing multiple parts of the end-to-end operations and supply chain technology landscape together under one roof.
Corbeto Gonzales’ session, titled “Navigating the RPA Journey: Overcoming Challenges and Unlocking Potential”, will take place Robotics & Automation Theatre on Wednesday 18 March (12:40–13:00).
In her talk, Corbeto Gonzales will discuss how to navigate robotic process automation and how to effectively utilise its benefits to unlock growth potential.
The talk will consist of:
- Address concerns like uncertainty or fear of RPA adoption
- Tips to get RPA business cases
- Think beyond robot’s go-live
For businesses that have a strong automation ambition but feel stuck at the “where do we start?” stage, this is exactly the kind of session that can de-mystify the route to action.
The most valuable programmes are rarely just about grant money. The real unlock is using structured challenges and ecosystem connections to sharpen a use case, reduce technical risk and build credible pathways to deployment.
Corbeto Gonzales is deeply involved in the fields of automation and digital transformation, initially starting my career as a programmer before advancing to her current position as RPA project manager at Bayer.
With a background in aerospace engineering and an Executive MBA, she combine technical expertise with strategic vision to drive automation initiatives.
Throughout her career, Corbeto Gonzales has accumulated extensive experience in various automation technologies in addition to delving into the emerging field of Generative AI.
She has also played a key role in the transitions of operational models, focusing on strategic alignment and organisational growth.
Corbeto Gonzales’ presentation forms part of a two-day Robotics & Automation Theatre agenda spanning AI for robotics, flexible automation, robot manipulation, RPA delivery lessons and sustainability-focused robotics, alongside panels on UK adoption challenges and case study-led sessions from industry and research speakers.
Day one includes sessions on reconfigurable robot cell design using ROS 2, robotic manipulation and digital twins and a panel discussion exploring why the UK trails in robotics and what a practical adoption roadmap looks like.
Day two continues with talks focused on AI-driven perception in uncertain environments, smarter warehouse decision-making and the competitive consequences of delaying automation.
Join more than 11,000+ industry professionals at Robotics & Automation Exhibition on 18–19 March 2026 at the NEC Birmingham to explore cutting-edge technologies, connect with peers and discover the latest innovations shaping manufacturing, engineering and logistics. Register for free to secure your place.
