Alaiko, a Munich-based direct-to-consumer (DTC) e-commerce fulfilment company, has announced its expansion into the UK by partnering with a robotics and automation-equipped fulfilment centre in Buckinghamshire.
According to the German company, the UK is Europe’s largest e-commerce market, accounting for more than 30% of the total retail market in the UK.
Moritz Weisbrodt, CEO, Alaiko, said: “Alaiko’s UK launch is an exciting growth step and we see huge potential in this market for brands looking for a more effective way to deliver for their customers. We’re looking forward to facilitating warehouse and logistics for UK and EU customers.”
Using the Alaiko Logistics Operating System, along with warehouse technology and robotics to pick, pack and ship orders and process returns, Alaiko aims to enable British e-commerce companies to manage end-to-end e-commerce operations and scale their businesses domestically and across Europe.
Once an order is received, Alaiko uses automation and robotics to enable efficient and precise picking, packing and shipping, with businesses able to follow and manage the entire process in real time, along with communication for tracking and self-service options.
Alaiko also enables brands to increase sales through its track and trace offering. Delivery tracking emails send customers to a dedicated tracking page in the brand’s online shop, allowing e-commerce brands to trace the traffic of their link and retarget customers with personalised marketing.
The German startup received more than US$30m in funding in 2022 from investors such as Next47 and Tiger Global for e-commerce logistics solutions for DTC brands.