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    Robotics & Automation – November 2023

    November 1, 2023By John Thornton
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Digital platform launches UK industrial robot price comparison service

John ThorntonBy John ThorntonApril 26, 20212 Mins Read
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Businesses using industrial robots in the UK can now for the first time compare prices on products and services online.

With 410 UK-based suppliers and 15,000 globally within its members directory, HowToRobot.com is designed to make it easier and cheaper for businesses to purchase a robot, with offers on components, maintenance, robot programming and training.

“We want to make it easier and cheaper for businesses to have a robot,” said Søren Peters, CEO of HowToRobot.com. “We’re making it easier for customers to find the right suppliers and make sure they are paying a fair price.

“Many companies, for example, need to renegotiate service agreements on their robots after a certain
period,” he continues. “By getting comparable offers from several suppliers, they make sure to get the best deal available on the market.”

According to research from HowToRobot.com, currently four out of every five businesses do not get offers from more than one supplier whenever they need something for their robot.

“Without several comparable offers on the table, customers can’t know where to get the most favourable price and terms,” added Peters.

However, using the new online service, businesses can send out a request to suppliers for free in minutes. Suppliers then send offers including price quotations to the buyer and the transaction is finalised on the platform.

“We want to make prices on the robot market transparent. This will help businesses save on procurement
expenses – and make it less of a hassle to have a robot,” Peters concluded.

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John Thornton
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John joined Akabo Media in August 2019 and has worked in B2B publishing since 2013, editing engineering technology titles serving the automotive, marine and sports and entertainment venue sectors. Currently editor of City Transport & Traffic Innovation and Robotics & Innovation magazines, John co-ordinates the day-the-day operations of both titles, using independent editorial content as a platform to bring buyers and sellers together via print and online. In addition to the magazines, John also serves as a chair for the annual Road User Charging Conference in Brussels and can be found sniffing out breaking news stories throughout the halls of Akabo Media’s industry-leading exhibitions.

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